Fine with Fintech: An Entrepreneur’s Guide to Virtuality

Technology has been changing our daily processes since the rise of the internet in the late 90s. Society craves new and innovative ways to get things done in a timely and efficient manner. Are you and your business able to sustain relevancy in this era? Have you noticed a shift in the way your customers purchase your items? Are you asked about applications and resources that you aren’t familiar with? All of these questions are common and if you’re able to answer them with confidence, then you are more than likely in line with recent changes. If you are unsure of your business’s technological health, that is nothing to be afraid of. Let’s discuss ways to get comfortable with the new trends and resources to help you learn and implement them.


Financial technology (FinTech or fintech) is the new technology and innovation that aims to compete with traditional financial methods in the delivery of financial services. [1] FinTech is a new industry that uses technology to improve activities in finance. [2] The use of smart phones for mobile banking, investing services[3] and crypto currency are examples of technologies aiming to make financial services more accessible to the general public. Financial technology companies consist of both startups and established financial and technology companies trying to replace or enhance the usage of financial services provided by existing financial companies. The terms sound intimidating but most people have adapted to working with smart phones, apps and online services that replace things we usually have to walk into an organization to do. For example, cashing a check can be done by simply taking a picture of the check in the banking app, and the money is available instantly. 10 years ago it was unheard of to cash a paper check without walking into a brick and mortar business. Virtual transactions have become more secure and the convenience of these transactions is an undeniable advantage.

Personal Finance

Because of the instant gratification of mobile transactions; the way people think about their personal finances has evolved as well. With automation being used in most accounting and bookkeeping applications, it’s even easier for entrepreneurs to feel comfortable with starting a business. The Financial Industry field has been leveled because all finance professionals will have to learn new processes and ways of automation. Most people in the finance field have witnessed rapid changes and it’s no secret that all will have to learn the new things. Most shops will have to consolidate or close down because advanced technology does not require space to sell an item. We’ve all witnessed the effects first-hand with companies like JC Penny, Payless, and Toys ‘R’ Us downsizing, consolidating, and/or closing down for good. No one has to be left behind and this new knowledge pushes us to look at individual finances with a different attitude.

New applications allow the common person to invest, plan a budget, and track results on their successes and failures as needed. If we can analyze and find the gaps in our own financial problems, credit counselors will no longer be needed. As technology grows so does help and understanding of how things work.

Change is scary sometimes and with business a lot of individuals can be affected by it. Do not allow fear to keep you and your business stagnant. Get comfortable with the new terms and research how they work and if the change is beneficial to your business. And remember Deuteronomy 31:6 says, “Be strong and courageous. Do not be afraid or terrified because of them, for the LORD your God goes with you; he will never leave you nor forsake you.”

Kellye Johnson is a Kansas native but currently resides in Oklahoma. She is a graduate of Langston University where she obtained a BA in Sociology. Her MBA with emphasis in accounting was acquired from the University of Phoenix. Kellye Johnson is currently Director of Financial Aid for Southwestern Christian University, but has worked at three different schools over her the ten years that she has worked in Financial Aid. Her positions as Director has enabled her to learn a lot about the higher education process and what a student should do to make the transition an easy one. Miss Johnson has also started a small financial consulting business just this year, Kellye Johnson (KJ) Financial Consulting that focuses on auditing and bookkeeping for small businesses. KJ Financial will also continue to help students and parents be financially savvy when dealing with higher education costs. She is also the Founder of Kurvy Kitten Women’s Clothing Company. To view Kurvy Kitten designs go to: email address: